RNIB Video Case Study on Latest Accessible Software

Video:

Client:

Content & Code/RNIB

Format:

Promo

Running time:

4 mins 30

Year:

2009

Objective:

Screencult were commissioned to produce video content for an upcoming campaign by Content and Code about their work with the RNIB in making computers more accessible to blind and partially sighted users.

Approach:

We established who was the target audience and then gathered information on all the interviewees. This information was used to develop the shape of the interviews, based around guideline questions given the interviewees prior to the shoot. Throughout the process of production, Screencult were aware of respecting the relationship between Content & Code and its client.