KPMG Documentary – Interviews with Big4 Rejectors

Video:

Client:

KPMG & Kut Communications

Format:

Corporate Documentary

Running time:

3 mins 05

Year:

2007

Objective:

KPMG had organised a senior executive meeting to discuss the burning issue of why it was becoming increasingly difficult to attract and retain talent. Screencult was approached to produce a video documentary that would be used be as the basis of a workshop discussion. The video concept was to interview people who have rejected the 'Big Four' professional services firms as potential employers, thereby providing these executives with a fresh perspective on the topic.

Approach:

Prior to filming, Screencult organised a strategy workshop with Kut Communications who were leading on the event, to determine the purpose of the piece, the target audiences, key messages and style/tone considerations. For instance, to ensure that the audience of 16 senior executives maintained openness to the content being delivered, it was important that the piece did not feel propagandistic.
Screencult then organised an interviewee selection process to ensure subjects had on-screen credibility and represented a wide range of demographics and experiences. A set of questions were developed that would increase the likelihood of the interviewees providing the sound-bites required for the piece.
Flexibility was important to the filming of these busy, volunteer interviewees, as some were senior managers with full calendars. Post-production then logged and assembled the many hours of footage and working closely with the client, were able to produce several versions of the documentary, supplied on DVD, online and for mobile devices, so that the executives could subsequently rewatch the content at their convenience.

Result:

The video prompted a more informed debate around this extremely important project, more so than any anecdotal or statistical study would have provided, as viewing real people talking about their reasons was more relevant and powerful.

Testimonial:

Feedback on the film: DROP DEAD AWESOME! Surpassed my wildest expectations in terms of the impact. Just wanted to let you all know, all the hard work was worth it.
Laurence Coen, Management Consultant, Kut Communications